Across geographies and user types, interaction design solutions for Twitter need to be contextual, while respecting content and retaining the real-time nature of the platform.
Featured below is a selection of recent launches across the spectrum of Twitter experiences, from trending topics to new customer service use cases.
The life cycle of a trend is brief yet impactful but they aren’t always self-explanatory or discoverable—especially on mobile.
How can we leverage the timeliness of trends and provide context to make them accessible across platforms?
The largest overhaul to the backend in years mean trends on mobile and web are more informative and easier to find. Now you can see extra details, like how many Tweets have been sent and whether a topic is trending up or down, in a single glance.
For iOS and Android, trends also have a new home on the search page for added discoverability.
Trends present differently depending on where you are. For example, tailored trends with context are default in the US. Changing locations mean trends remain accessible around the world and may display in a simplified format.
Paired with intent, pull-to-refresh triggers an animation to convey immediacy and dynamism as content updates.
As social care continues to gain traction, customers can now share their feedback with a business on Twitter using two industry standard questions:
Net Promoter Score (NPS®)
Customer Satisfaction (CSAT)
HOW IT WORKS
Feedback is optimized for single-tap completion. Next, customers can add an optional comment or Tweet publicly about the service experience across mobile and web.
Beyond my own efforts as the lead designer for these products, many minds and hours across engineering, product, design, research, and marketing were dedicated to bring these to life.
Jess Myra: Interaction & Visual Design
San Francisco, US, 2015.